Privacy policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from hestoutdoors.com (the “Site”).

Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

How do we use your personal information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Sharing your personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioral advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

We only engage in targeted advertising where permitted by applicable law and in accordance with your privacy preferences. You may manage your advertising and tracking preferences at any time through the consent tools provided on our Site. 

Managing your preferences through our Site’s consent tools applies to this browser and device.

Privacy Preference Signals
We recognize certain browser-based privacy preference signals, such as the Global Privacy Control (“GPC”). Where required by applicable law, we treat these signals as a request to opt out of the sale or sharing of personal information for targeted advertising purposes. When we receive such a signal, we limit the use of cookies and similar technologies associated with advertising and analytics, consistent with your privacy preferences.

Your U.S. State Privacy Rights

Depending on your state of residence, you may have certain rights regarding your personal information under applicable U.S. privacy laws, including the California Consumer Privacy Act as amended by the California Privacy Rights Act (“CPRA”), and similar laws in other states.

These rights may include the right to:

• Request access to the personal information we have collected about you

• Request that we delete personal information we have collected from you

• Request correction of inaccurate personal information

• Opt out of the sale or sharing of personal information for targeted advertising

• Not receive discriminatory treatment for exercising your privacy rights

You may exercise these rights by submitting a request to us using the contact information provided below. We will verify your request and respond in accordance with applicable law.

We may request additional information to verify your identity before fulfilling certain requests.

Data retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to complete transactions, provide services, comply with legal obligations, resolve disputes, and enforce our agreements. When personal information is no longer needed for these purposes, it is securely deleted or anonymized in accordance with our retention practices.

Do Not Sell or Share My Personal Information
We may share certain personal information with advertising and analytics partners to help us market our products and understand how our Site is used. Under certain U.S. privacy laws, this type of disclosure may be considered a “sale” or “sharing” of personal information for targeted advertising purposes.

You have the right to opt out of this sale or sharing of your personal information. You may exercise this right at any time by adjusting your cookie and tracking preferences through the consent management tools available on our Site or by contacting us using the information provided below.

Your choice will be respected in accordance with applicable law.

Joint Marketing Partners. We may market to you on behalf of third parties that would like to send you information about their products and services.  For example, HEST may offer a promotion in conjunction with a co-sponsor that may have special offers or services that might be of interest to our users.  Such partners may send you promotional materials or otherwise contact you regarding products and services that they offer.  We may also extend special offers to you from the co-sponsor that may be of interest to you.

You may opt out of these marketing and advertising activities at any time by adjusting your privacy preferences through the consent tools on our Site or by contacting us directly.

Advertising Partners.  We may also share personal information with third parties who we partner with for advertising campaigns or that collect information about your activity on the Site for the “Behavioral-Based Advertising” purpose described in the “USE OF PERSONAL INFORMATION” section above.  Additionally, HEST shares personal information with third party marketing partners for commercial purposes in the form of marketing cooperatives.  As part of our participation in these marketing cooperatives, we share personal information (but not your payment card information) so that other select reputable companies can mail you information about their products that may interest you.

You may opt out of these marketing and advertising activities at any time by adjusting your privacy preferences through the consent tools on our Site or by contacting us directly.

Personal Information Obtained from Third Parties.  HEST may receive personal information about you from third parties, such as our service providers, advertising partners, data analytics partners, operating systems and platforms, social media platforms, event sponsors, publicly available sources, and companies that provide personal information to supplement what we already know about you, such as marketing cooperatives, and website optimization consultants.  For example, if you log into your Account through sign-in services (e.g., Facebook Connect), you provide HEST with permission to access certain information about you from that social networking site, such as your Facebook user ID, user profile, friends list, and profile picture.  We may merge or combine such personal information with the personal information we collect from you directly or automatically.

Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at [email protected] or by mail using the details provided below:

Hest Outdoors
[Re: Privacy Compliance Officer]
Hest Corporation, 920 S. Holgate St., Suite 104, Seattle WA 98134, United States